DocHero
Lesson 2 +15 XP

Keyword Research & Search Intent

Not all search queries are created equal. To rank on Page 1, your content must match the user's Search Intent (why they typed the search query).

The 4 Core Types of Search Intent

  1. Informational: User wants to learn something.
  • Example: "How to fix low FPS in games" or "What is TypeScript?"
  1. Navigational: User is trying to reach a specific website.
  • Example: "DocHero login" or "Netflix pricing"
  1. Commercial Investigation: User is researching before buying.
  • Example: "Best budget mechanical keyboards 2026" or "VS Code vs Sublime"
  1. Transactional: User is ready to make a purchase or sign up right now.
  • Example: "Buy iPhone 16 online" or "Subscribe to Spotify"
🟣 Important

> Matching Intent: If a user searches "Buy running shoes" (Transactional), ranking an educational 5,000-word history of shoes will fail. They want a clean product catalog with a 'Buy Now' button!

Short-Tail vs. Long-Tail Keywords

  • Short-Tail Keywords: High volume, high competition, ambiguous intent (e.g. Coffee - 500k monthly searches).
  • Long-Tail Keywords: Lower volume, low competition, highly specific intent (e.g. Best organic cold brew coffee beans for espresso - 1.2k monthly searches).

Targeting Long-Tail Keywords is the fastest way for new websites to gain organic search traffic!